Don't You Dare Settle for Fine

If you know me, you know I love Ted Lasso. I've often joked that being an engineering manager without a traditional software development background feels like being an American football coach trying to coach European fútbol. But of all the lessons this show has taught me, one of the most meaningful came from an unlikely source: Roy Kent. Four simple words, "Don't settle for fine," have become something of a personal philosophy. I believe they speak to far more than relationships. They challenge how we approach our careers, our leadership, our aspirations, and ultimately, the lives we choose to live.

Josh Ether

3/6/202612 min read

He's Here. He's There. He's Every Fucking Where.

If you know me personally, there's a pretty good chance you've heard me talk about Ted Lasso.

Probably more than once.

Okay, definitely more than once.

I absolutely love that show.

Not just because it's funny, heartwarming, or because the characters are so incredibly well written, but because I genuinely believe it's one of the better explorations of leadership, vulnerability, relationships, and the human experience that I've come across in modern television.

Which, if you think about it, is pretty remarkable for a show about an American football coach who finds himself managing a professional soccer team in England.

And perhaps that's part of why it resonates with me so much.

I've joked on several occasions that my experience as an engineering manager feels remarkably similar to Ted Lasso's.

Here I am, someone without a traditional background as a software developer, responsible for leading a group of incredibly talented engineers who understand the technical intricacies of their work far better than I do.

Sound familiar?

An American football coach trying to coach European fútbol.

I may not always know the best technical solution, but I understand people. I understand teams. I understand what happens when you create the right conditions for people to believe in themselves and one another.

And if there's one thing Ted Lasso understands, it's that you don't necessarily have to be the most knowledgeable person in the room to have a meaningful impact on the people standing beside you.

But this particular reflection isn't really about Ted.

It's about Roy Kent.

Yes, that Roy Kent.

The perpetually irritated, foul-mouthed, emotionally guarded former footballer who somehow manages to deliver some of the most profound observations in the entire show.

And there's one quote in particular that has stayed with me.

So much so that I ended up having it printed on a coffee cup.

Which, now that I think about it, is a pretty appropriate way to begin a morning.

A cup of coffee and a little unsolicited wisdom from Roy fucking Kent.

Don't You Dare Settle for Fine

There's a scene in Ted Lasso where Roy offers some advice about a relationship.

And, in typical Roy Kent fashion, he doesn't exactly sugarcoat it.

"He's fine. That's it. Nothing wrong with that, most people are fine. But it's not about him. It's about why the fuck you think he deserves you. You deserve someone who makes you feel like you've been struck by fucking lightning. Don't you dare settle for fine. Not that it's any of my business."

I love everything about this quote.

The delivery.

The bluntness.

The fact that Roy manages to say something incredibly compassionate while sounding like he's about three seconds away from headbutting someone.

But what really stuck with me was one particular sentence.

Don't you dare settle for fine.

Four words.

And an incredible amount of meaning.

Now, in the show, Roy is talking about a romantic relationship.

And that's an important distinction. He's reminding someone that simply being with a decent person doesn't automatically mean they're with the right person.

Someone can be perfectly fine.

Kind.

Respectful.

Successful.

A genuinely good human being.

And still not be the person who makes you feel the way you deserve to feel.

There's nothing inherently wrong with that person.

The question isn't whether they're good enough by some universal measure.

The question is whether the relationship is right for you.

But the more I've thought about that scene, the more I've wondered how often we settle for "fine" in other areas of our lives.

Our careers.

Our aspirations.

Our relationships with ourselves.

The teams we build.

The cultures we create.

The things we choose to tolerate simply because they aren't quite bad enough to demand our attention.

And perhaps most importantly, the expectations we establish for what we believe we're capable of becoming.

The Danger of Fine Is That It Doesn't Feel Dangerous

Think about the word fine for a moment.

It's such an interesting word.

We use it constantly.

"How are you doing?"

"Fine."

"How's work?"

"Fine."

"How's the team doing?"

"Fine."

"Are you happy?"

"Yeah, everything's fine."

Sometimes that's a perfectly honest answer.

And sometimes it's the easiest way to avoid examining a question we'd rather not think about.

Because fine is comfortable.

Fine is familiar.

Fine doesn't necessarily demand change.

It's not terrible.

It's not extraordinary.

It's just... fine.

And I think that can make it a surprisingly difficult place to leave.

When something is genuinely broken, we generally recognize that something needs to change.

When a relationship becomes harmful, when a job becomes unbearable, or when an environment consistently undermines our well-being, the problems are often difficult to ignore.

But what happens when nothing is particularly wrong?

What happens when we're reasonably comfortable, reasonably successful, and reasonably satisfied?

What happens when we begin confusing the absence of dissatisfaction with the presence of fulfillment?

Just because something isn't making you unhappy doesn't necessarily mean it's making you happy.

I think there's an important difference.

And it's one we don't always take the time to explore.

I've spent much of my career helping people recognize their strengths and pursue opportunities that allow them to grow.

And one of the things I've noticed is that people don't always recognize when they've begun accepting less than what they actually want.

Not because they lack ambition.

Not because they aren't capable.

Sometimes they've simply become accustomed to the circumstances they're in.

They've learned how to navigate the environment.

They've found a comfortable rhythm.

They understand what's expected of them.

And eventually, they stop asking whether something different might be possible.

Not because they've consciously decided they're satisfied.

But because they haven't given themselves permission to imagine anything else.

That's the part of Roy's quote that really resonates with me.

It's not necessarily an invitation to abandon everything that's familiar.

It's an invitation to ask whether familiarity has quietly become the reason we're staying.

Fine Is Not the Same as Fulfillment

I want to be careful here, because I think this philosophy can be misunderstood.

I'm not suggesting that every aspect of our lives needs to be extraordinary.

I'm not advocating for some relentless pursuit of perfection where nothing is ever good enough.

Frankly, I think that mentality can be just as destructive as complacency.

There is tremendous value in stability.

In contentment.

In appreciating what we already have.

In recognizing that a quiet, ordinary Tuesday spent with the people we love can be infinitely more meaningful than some extraordinary professional accomplishment.

I don't believe happiness requires constantly pursuing something bigger.

And I certainly don't believe that ambition should come at the expense of the people and experiences that make life worth living.

But I do think there's a meaningful distinction between choosing contentment and resigning ourselves to mediocrity.

One is intentional.

The other is often something we drift into without realizing it.

Maybe you genuinely love where you are in your career.

Maybe you have no interest in becoming a manager, a director, or an executive.

Maybe you're perfectly fulfilled doing the work you're doing, with the people you're doing it with.

That's wonderful.

There's nothing wrong with that.

In fact, I'd argue there's something incredibly powerful about knowing what matters to you and refusing to let someone else's definition of success dictate your choices.

But what if you're not fulfilled?

What if there's something you've wanted to pursue for years, but you've convinced yourself it isn't realistic?

What if you've developed the belief that the next step is meant for someone more talented, more experienced, or more deserving?

What if you're capable of something extraordinary but have become so comfortable with what's familiar that you've stopped challenging yourself?

That's when I think Roy Kent would have something to say.

And I'm fairly certain he wouldn't be particularly gentle about it.

Don't Settle for Fine in the Teams You Build

Naturally, whenever I hear something that resonates with me, my mind eventually wanders toward leadership.

It's both a blessing and a curse.

I can't help it.

And when I think about the idea of settling for fine, I immediately begin thinking about teams.

Because I've seen what happens when organizations become comfortable with teams that are simply functioning.

The work gets done.

Deadlines are generally met.

People attend their meetings.

Everyone completes their assigned responsibilities.

Nothing is particularly wrong.

The team is fine.

But is that really what we're trying to achieve?

Are people growing?

Do they trust one another?

Are they comfortable challenging decisions?

Do they feel a sense of ownership over the problems they're solving?

Are they proud of what they're creating?

Do they understand how their contributions affect the people around them?

Or have they simply become a collection of individuals who have learned how to complete their assignments without creating too much friction?

Because those are two very different things.

I've always believed that a high-performing team is about far more than productivity.

It's about creating an environment where people recognize their collective potential.

Where different perspectives are valued.

Where people feel comfortable being vulnerable.

Where someone can admit they don't know the answer without feeling that they've somehow diminished their credibility.

Where success is something people share rather than something they compete over.

And perhaps most importantly, where people genuinely care about one another.

Not because they're expected to.

Because they've developed relationships that make them want to.

I don't want to build teams that are simply good at completing work. I want to help build teams that make people better because they were part of them.

And I don't think that's an unreasonable aspiration.

It's certainly not easy.

It requires trust, patience, uncomfortable conversations, and a willingness to challenge practices that may have existed for years.

But I believe it's worth pursuing.

Because when you've experienced what a genuinely high-performing team can feel like, it's difficult to accept the idea that simply getting by is the best we can hope for.

Don't Settle for Fine in the Way You Lead

Here's where I think the quote becomes even more uncomfortable.

Because it's easy to apply Roy's philosophy to the things we expect from other people.

We want exceptional teams.

Meaningful work.

Supportive organizations.

Great leaders.

But how often do we apply those same expectations to ourselves?

How often do we ask whether we're becoming the kind of leader the people around us deserve?

I've spent years developing my understanding of leadership.

I've read countless books, studied different approaches, earned certifications, learned from mentors, and spent an extraordinary amount of time reflecting on the experiences I've had.

And after all of that, I've arrived at one conclusion that has become increasingly important to me.

I still have an incredible amount to learn.

There are conversations I could have handled better.

Decisions I would approach differently today.

Situations where I wish I'd recognized what someone needed sooner.

Moments when I should have listened more carefully.

And opportunities where I could have done more to help someone recognize their potential.

I don't view those realizations as evidence that I've failed.

I view them as evidence that I'm still growing.

And I hope I never reach a point where I believe I've figured everything out.

Because the moment I become completely satisfied with how I lead is probably the moment I should start questioning whether I've become too comfortable.

That doesn't mean I need to be constantly dissatisfied with myself.

I can be proud of what I've accomplished while recognizing there's room for improvement.

I can be confident in my ability to build teams while acknowledging that every team introduces challenges I haven't experienced before.

And I can celebrate the successes of the people I lead while continuing to ask whether I'm doing everything reasonably within my control to support their growth.

To me, that's what refusing to settle looks like in leadership.

Not demanding perfection.

Refusing to let comfort become an excuse to stop caring about improvement.

You Deserve to Be Struck by Lightning

There's another part of Roy's quote that I find particularly compelling.

The idea that someone deserves to feel like they've been struck by lightning.

Obviously, Roy is talking about love.

And there's something wonderful about that imagery.

An experience so powerful that it changes how you see everything around you.

But I think there are other moments in life that can feel a little like that.

The first time someone tells you that you made a meaningful difference in their life.

Watching someone you've mentored accomplish something they once believed was beyond their capabilities.

Seeing a team that struggled to trust one another become a group of people who genuinely support each other.

Building something that started as a seemingly ridiculous idea and watching people actually use it.

Discovering that the work you're doing aligns with something you care deeply about.

Those moments are special.

They remind us why we invest so much of ourselves in the things we do.

And they're often the moments we remember long after the titles, projects, and performance evaluations have faded from memory.

I've had the privilege of experiencing moments like those throughout my career.

And while I don't expect every day to feel extraordinary, I do want to keep creating opportunities for those experiences to happen.

For myself.

For the people I work with.

And for the people who might benefit from the things we create together.

I want people to experience the satisfaction of realizing they're capable of more than they once believed.

I want them to feel proud of their work.

I want them to find meaning in what they do.

And I want them to recognize that they don't have to accept someone else's limitations as the boundaries of their own potential.

But there's something else worth remembering.

Lightning isn't something we can manufacture on demand.

We can't force every experience to be extraordinary.

And we shouldn't confuse excitement with meaning.

Sometimes the most fulfilling parts of our lives are quiet, predictable, and wonderfully ordinary.

The objective isn't to chase constant exhilaration.

It's to remain open to the possibility that something more meaningful exists when our current circumstances no longer reflect what matters to us.

Why I Put the Quote on a Coffee Cup

Of all the things I could have chosen to put on a coffee cup, I went with advice from a fictional, perpetually angry footballer.

And I couldn't be happier with that decision.

Because I think there's something valuable about being reminded of a principle in the middle of an otherwise ordinary day.

It's easy to become consumed by what's immediately in front of us.

Meetings.

Deadlines.

Responsibilities.

Emails.

The endless collection of things demanding our attention.

And somewhere in the middle of all of that, we can lose sight of the bigger questions.

Am I doing work that matters to me?

Am I helping the people around me become more capable?

Am I investing in the relationships that matter most?

Am I challenging myself to grow?

Have I become comfortable with something that no longer makes me happy?

Or have I actually found something meaningful that deserves to be appreciated rather than constantly improved?

Those aren't questions with universal answers.

And I don't think they're questions we can answer once and forget about.

Our circumstances change.

Our priorities evolve.

The things that mattered tremendously to us five years ago might look completely different today.

But that's precisely why I think it's important to revisit them.

Because sometimes the most meaningful changes in our lives don't begin with some extraordinary event.

Sometimes they begin with a simple realization.

I think I want something different.

And sometimes we need a reminder that we're allowed to pursue it.

Even if the reminder comes from a foul-mouthed fictional footballer staring back at us from a coffee cup.

Maybe Fine Isn't the Problem

The more I've reflected on Roy Kent's words, the more I've come to believe that the problem isn't necessarily being fine.

There's nothing wrong with fine.

Roy even says that himself.

Most people are fine.

Most jobs are fine.

Most days are fine.

And a life filled with ordinary moments can be a beautiful life.

The problem arises when we stop distinguishing between what we've intentionally chosen and what we've simply learned to accept.

When we convince ourselves that something is good enough because pursuing what we actually want would require us to become uncomfortable.

When we stop asking whether our current circumstances still align with our values.

When we accept limitations that exist primarily because we've never challenged them.

Or when we become so focused on maintaining what we have that we forget to consider what else might be possible.

I don't believe we owe the world extraordinary accomplishments.

We don't have to become executives.

Build businesses.

Write books.

Lead organizations.

Or pursue some grand definition of success.

But I do believe we owe ourselves the opportunity to discover what a meaningful life looks like on our own terms.

And that requires a certain degree of honesty.

Honesty about what we want.

About what makes us happy.

About what we're capable of.

And about the difference between being content with where we are and being afraid to explore where we might go.

That's what I take away from Roy's advice.

Not that everything in life needs to be exceptional.

Not that being ordinary is somehow a failure.

But that we shouldn't abandon the things that genuinely matter to us simply because what we have is tolerable.

And perhaps that's why the quote has stuck with me.

Because beneath all the profanity and Roy Kent's wonderfully abrasive personality is an incredibly human message.

You matter.

What you want matters.

The things that make you feel alive matter.

And you shouldn't have to convince yourself that those things are unimportant simply because the alternative is easier.

I think that's a lesson worth carrying into our careers, our relationships, our leadership, and the way we approach our lives.

So, the next time someone asks how things are going and your immediate response is "fine," maybe take a moment to consider what you actually mean.

Perhaps everything really is fine.

Perhaps you're exactly where you want to be.

And if that's the case, appreciate it.

But if fine has quietly become a substitute for the life, relationships, or opportunities you genuinely want?

Well, I think Roy Kent already said it better than I ever could.

Don't you dare settle for fine.

And if you need a reminder, apparently it fits pretty well on a coffee cup.

Contact me

Josh@MindsUnleashed.org

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